Pocatello Ready Mix & Concrete Reimagined

Many of the neon signs I illustrate are in pretty rough shape. I like to imagine them as if they are in their prime--all the neon working and bright. This sign originally belonged to Horrocks Ready Mix and was obtained by Pocatello Ready Mix when the company was purchased. It still stands at the current concrete plant, but isn't in working order. It is pretty neat with some 3D elements. Having worked in the construction industry for a time I imagine this sign was quite something in its day.

Pocatello Ready Mix and Concrete Pocatello, Id.

Pocatello Ready Mix and Concrete
Pocatello, Id.

Below you will find the process video for this illustration.